Marketing with RCB

With the total number of Russian speaking Canadians estimated to be about one million people, the Russian speaking population in the GTA reaches near 400,000, primarily inhabiting North York, Thornhill and Richmond Hill. The community is well represented as well in Newmarket, Aurora, Mississauga and such neighbourhoods of Toronto as Eglinton-Lawrence, Bathurst-Steeles, High Park, Etobicoke-Lakeshore etc.

The decision to advertise with Russian Canadian Broadcasting is an unmistakable choice. The Russian speaking community market offers rich opportunities in the Greater Toronto Area and other parts of Ontario. The best way to reach it out is, of course, through the RCB media. You can choose between TV or radio waves or newspaper pages. To reinforce your message we can help you with our media package combining two or three sources of media: television, radio and print. TV commercials could be followed up with radio audio clips and newspaper advertisement and coverage.

Besides, in this case, you will get a deal with big savings. MixTV studio is equipped with state-of-the-art technology allowing us to produce TV commercials of superior quality with stunning effects on unbeatable price. You can get virtually any TV product or service suited to your needs: from 10 sec sharp and to the point commercial clip to a promotional film. Our long term clients see great value in advertising with MixTV; they sponsor various segments of the program and contests.

Your company representatives might become regular guests at the Intersection radio studio, keeping the Russian speaking audience updated on your activities, services and products. We can prepare for you a promotional feature article in Nasha Gazeta providing the reader with better insight into your business and benefits for the consumers. Our website is a great advertising tool for reaching out the Russian-Canadian market as well.

One of RCB activities is organizing tours of outstanding foreign performers to Canada. Show, concerts and plays are attended by many hundreds and thousands people and this could be part of your ongoing promotional campaign.

RCB marketing specialists will help you to create a promotional strategy for your product or service and put it in action taking advantage of all our media sources. So, if you decided to go with RCB, you can choose from TV program MixTV, radio show Intersection and newspaper Nasha Gazeta. MixTV airs every Sunday from 10:00 to 11:00 on Channel ‘A’. The MixTV audience includes all Southern Ontario with close to 300,000 viewers. Weekly news coverage with exclusive AP footages from all over the world, authors shows, interviews with celebrities, reports from local events, latest music clips and TV contests provide with a plenty of opportunities to find a right spot for your commercials. Saturday’s radio program Intersection is broadcasted from 07:00 to 09:30 am on CIRV FM (88.9 FM) and is a must to listen to in the Russian speaking community of the GTA.

Aside from commercial spots you can sponsor some segments of the program and send your message out by directly speaking with 140,000-strong audience. Nasha Gazeta is distributed in five provinces as well as in the State of New York. In addition, through numerous subscriptions our newspaper can be found in many countries with Russian-speaking communities, e. g. Israel, Germany, Belgium, France, the Netherlands, and FSU countries.

Thanks to the exceptional design, cooperation with the most popular and outspoken Russian newspaper MK, close working relationship with leading world news agencies the newspaper maintains its special status in the Russian language print media in Canada. Nasha Gazeta has an estimated readership of over 50,000 people. Advertising with Nasha Gazeta you will get exposure to the Russian Canadians with the most share of disposable income.

RCB is proud to have among its partners a number of leading Canadian companies including Royal Bank of Canada and Scotia McLeod . Among our advertisers are Buduchnist Credit Union, Mercedes Benz of Canada, BMW of Canada, Honda Canada, Lexus of Canada, Nissan of Canada, Western Union, Finnair, Aeroflot, Transaero Airlines, Pizza Pizza, and far more. Among our long term partners are Finnair, Aeroflot, Transaero Airlines, Meest, Roy Thomson Hall, Old Mill Pontiac Buick, Irena International Tours, Martin Daniel, Grand Touring Automobiles, Menkes Developments, Rosa's Place, Columbia International College, Furnishings 2001, Selene Furniture and others.

To enhance your business and increase your market share, contact us at:

Phone: (416) 450-7835,
Fax: (416) 635-8922,
Email: sales (at) rcbcanada.com.

Yours Truly,

Marketing and Advertising Department